657% increase in online sales for a brand that had been selling handcrafted goods mostly in person.
Patriae makes handcrafted goods and curates clothing rooted in Eastern European textile traditions. The founder had been selling mostly in person and needed an online store — something simple and timeless that let her work speak for itself.
I built the site on Shopify with custom theming using Shopify CLI. Clean typography, muted tones, no visual clutter competing with the products. Shopify POS so in-person sales sync with online inventory, keeping everything unified.
657% increase in online sales. 137% rise in total orders. 15% boost in average order value. 157% improvement in conversion rate.
